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The journey

About

The tools changed. The work kept returning to the same question: what can I build that gives other people more room to build?

Hasan Abo Shally

I started with code. Over time, the unit of work grew: from a program, to a product, to a platform, to an institution.

Technology should serve people. That belief is the thread through everything below.

The journey

  1. 2009-2012

    Learning by building

    I learned software by making things and sold my first program while still in high school.

  2. 2013-2015

    From a basement to a movement

    Hasoub began in my parents’ basement in 2013 and held its first public event in January 2015.

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  3. 2016-2018

    Programs become institutions

    I founded Ibtekar to make STEAM education affordable, then created Majalaat to connect young people with volunteer professionals for career guidance.

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  4. 2019-2022

    Product at scale

    At Microsoft, I worked on Microsoft Defender for Storage from preview through launch. I then led product work at RiseUp, a financial-wellbeing company.

  5. 2020-Present

    Faith meets product

    During the pandemic, I built Khitma.net so groups could read and complete the Quran together.

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  6. 2023-2024

    An AI venture

    I co-founded GoodDeeds.AI, an independent venture helping mission-driven organizations design, fund, and evaluate stronger projects.

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  7. 2024-Present

    Microsoft Fabric

    I lead public product work on Fabric CLI, Fabric MCP, and AI-assisted development.

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  8. 2025-Present

    Infrastructure for the next builders

    Arab AI Club, UmmaHub, and Hasanat.dev: a community, a map, and an open platform that help others build.

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The belief beneath the work.

I live at intersections.

Of identity, of purpose, of possibility.

Where legacies converge

and futures forge.

Where bridges are built

and boundaries blurred.

That's where I move.

That's where I build.

I stand at the edge

where atoms and bits merge,

where memories become systems,

where truths are intentions.

There, I design.

I'm just a builder,

striving to live up to my name.

Hasan, the good.

A passing vessel,

carrying my parents' soul

into my daughter's,

A believer

in God, in us,

in the data of the universe.

Alive by hope.

Can't afford to stop building…

hsn.sh
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