01
AI & Intelligent Systems
Architecting human-AI collaboration
حسن أبو شعلة
I build things that matter.
My focus is applying product thinking, systems design, and new technology with intention, to help people, organizations, and communities thrive and reach their potential.
Founded, built, studied, and recognized with
What I work on
Where I Build
I build bridges. Between intelligence and agency, between systems and humanity, between potential and fulfillment, between experience and inspiration.
02
Purposeful Innovation & Humane Design
Designing futures worth building
03
Potential Fulfillment
Bridging who you are to who you could be
04
Authentic Leadership
Leading through story, faith & lived experience
Chapter · where it started
Before the numbers, there was a basement.
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Ar'ara
A basement in Ar’ara
A kid with ADHD at the family computer, building web pages for hours. My mom thought it was too much screen time. She still brought tea and za’atar down to the basement every day.
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Tel Aviv · Wadi Ara
“Do I belong?” became “Do we belong?”
In Tel Aviv I was almost always the only Arab in the room. Back home in Wadi Ara: silence. Arabs were 21% of the population and less than 2% of the tech workforce.
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2013
Then the basement filled up.
My friend Omar and I failed at building an app. We posted a photo anyway. A friend asked to sit beside us and learn, then two more came. My dad took walls down so we could fit, and my mom made za’atar in bulk. We called it Hasoub: Arabic for “a computer.”
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Age 23
Behind the fridge.
I left my job to keep Hasoub alive. A week later I lost my scholarship. Four friends near Tel Aviv University made space for me between their fridge and the kitchen wall. That space was my room for two years.
The photo of me receiving Forbes 30 Under 30 was everywhere. The photo of dinner in my room, two hours later, stayed on my desktop.
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2022
The lab I dreamed of.
We turned the abandoned building where I once dreamed of a school lab into Hasoub Garage, the first tech and innovation center in our area. More than 1,200 people came to the opening.
Would I sleep behind a fridge for this?
The question I still ask before every new venture.
What my name asks of me
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حسن
Hasan
the good.
A standard to live up to.
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أبو شعلة
Abo Shally
father of the flame.
A job: keep the fire going, and hand it on.
Still burning
Lately at Arab AI Club
Weekly live sessions with 1,000+ members. Taught in Arabic, so the titles stay in Arabic.
- Weekly session
كيف تجد عملاً بمساعدة الذكاء الاصطناعي
How to Find Work with the Help of AI
- Weekly session
Manus 2.0 عملياً: نكلّفه في البداية، ونرى النتيجة في النهاية
Manus 2.0 in Practice: Delegate Early, Review the Outcome at the End
- Weekly session
الذكاء الاصطناعي في الهندسة والعمارة: من الفكرة والتصميم وحتى التنفيذ
AI in Engineering & Architecture: From Concept and Design to Execution
- NextJoin Arab AI Club
Pass it on
Have something worth building?
Speaking, workshops, or strategic advisory. It starts with a short call.
Work with me